{"id":4614,"date":"2026-01-19T19:05:02","date_gmt":"2026-01-19T12:05:02","guid":{"rendered":"https:\/\/nhatdiemhong.blog\/?p=4614"},"modified":"2026-02-20T09:15:58","modified_gmt":"2026-02-20T02:15:58","slug":"giam-doc-michelin-noi-ve-gia-tri-tier-1-loi-nhuan-dai-ly-va-tuong-lai-phan-phoi-lop-xe-duoc-ho-tro-boi-ai","status":"publish","type":"post","link":"https:\/\/nhatdiemhong.blog\/vi\/giam-doc-michelin-noi-ve-gia-tri-tier-1-loi-nhuan-dai-ly-va-tuong-lai-phan-phoi-lop-xe-duoc-ho-tro-boi-ai\/","title":{"rendered":"Gi\u00e1m \u0111\u1ed1c Michelin n\u00f3i v\u1ec1 gi\u00e1 tr\u1ecb Tier 1, l\u1ee3i nhu\u1eadn \u0111\u1ea1i l\u00fd v\u00e0 t\u01b0\u01a1ng lai ph\u00e2n ph\u1ed1i l\u1ed1p xe \u0111\u01b0\u1ee3c h\u1ed7 tr\u1ee3 b\u1edfi AI"},"content":{"rendered":"\n

C\u00e1c \u0111\u1ea1i l\u00fd l\u1ed1p xe \u0111\u1ed9c l\u1eadp \u0111ang ph\u1ea3i \u0111\u1ed1i m\u1eb7t v\u1edbi \u00e1p l\u1ef1c ng\u00e0y c\u00e0ng l\u1edbn t\u1eeb m\u1ecdi h\u01b0\u1edbng trong n\u0103m 2025. Nhu c\u1ea7u t\u1eeb c\u00e1c h\u00e3ng xe (OE) \u0111ang gi\u1ea3m, l\u1ed1p gi\u00e1 r\u1ebb nh\u1eadp kh\u1ea9u tr\u00e0n v\u00e0o th\u1ecb tr\u01b0\u1eddng M\u1ef9, v\u00e0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u2014 khi \u0111\u1ed1i di\u1ec7n v\u1edbi l\u1ea1m ph\u00e1t v\u00e0 s\u1ef1 b\u1ea5t \u1ed5n kinh t\u1ebf \u2014 tr\u1edf n\u00ean nh\u1ea1y c\u1ea3m h\u01a1n v\u1edbi gi\u00e1 c\u1ea3 bao gi\u1edd h\u1ebft. \u0110i\u1ec1u \u0111\u00f3 khi\u1ebfn nhi\u1ec1u \u0111\u1ea1i l\u00fd \u0111\u1eb7t c\u00e2u h\u1ecfi: \u201cL\u1ee3i nhu\u1eadn c\u1ee7a t\u00f4i \u0111\u00e3 \u0111i \u0111\u00e2u?\u201d<\/strong><\/p>\n\n\n\n

Theo Matthew Cabe<\/strong>, Ch\u1ee7 t\u1ecbch ki\u00eam Gi\u00e1m \u0111\u1ed1c \u0111i\u1ec1u h\u00e0nh c\u1ee7a Michelin B\u1eafc M\u1ef9, chi\u1ebfn l\u01b0\u1ee3c d\u00e0nh cho \u0111\u1ea1i l\u00fd c\u1ee7a Michelin \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf nh\u1eb1m gi\u1ea3i quy\u1ebft nh\u1eefng \u00e1p l\u1ef1c \u0111\u00f3, \u0111\u1ed3ng th\u1eddi duy tr\u00ec kh\u1ea3 n\u0103ng sinh l\u1eddi trong ph\u00e2n kh\u00fac Tier 1.<\/p>\n\n\n\n

Cabe th\u1eeba nh\u1eadn nh\u1eefng \u00e1p l\u1ef1c \u0111\u00f3, nh\u01b0ng v\u1eabn gi\u1eef th\u00e1i \u0111\u1ed9 l\u1ea1c quan. Trong m\u1ed9t cu\u1ed9c ph\u1ecfng v\u1ea5n g\u1ea7n \u0111\u00e2y v\u1edbi Tire Review<\/em>, Cabe cho bi\u1ebft \u00f4ng xem chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ea1i l\u00fd v\u00e0 vai tr\u00f2 c\u1ee7a Michelin tr\u00ean th\u1ecb tr\u01b0\u1eddng l\u00e0 b\u1ea3o v\u1ec7 gi\u00e1 tr\u1ecb c\u1ee7a ph\u00e2n kh\u00fac cao c\u1ea5p.<\/p>\n\n\n\n

Tuy nhi\u00ean, \u0111\u00e2y kh\u00f4ng ch\u1ec9 l\u00e0 chi\u1ebfn l\u01b0\u1ee3c v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u, v\u00ec theo \u00f4ng Cabe, \u201csi\u00eau n\u0103ng l\u1ef1c th\u1ef1c s\u1ef1 c\u1ee7a Michelin\u201d n\u1eb1m \u1edf \u0111\u1ed5i m\u1edbi s\u1ea3n ph\u1ea9m m\u00e0 c\u00e1c \u0111\u1ea1i l\u00fd c\u00f3 th\u1ec3 t\u1ef1 tin b\u00e1n ra.<\/p>\n\n\n\n

\u201cL\u00e0 ng\u01b0\u1eddi d\u1eabn \u0111\u1ea7u, Michelin c\u00f3 tr\u00e1ch nhi\u1ec7m mang \u0111\u1ebfn nh\u1eefng \u0111\u1ed5i m\u1edbi ra th\u1ecb tr\u01b0\u1eddng \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u00f3 l\u00fd do \u0111\u1ec3 \u1edf l\u1ea1i trong ph\u00e2n kh\u00fac Tier 1,\u201d Cabe n\u00f3i. \u201cCh\u00fang ta c\u1ea7n gi\u1edbi thi\u1ec7u nh\u1eefng c\u00f4ng ngh\u1ec7 n\u00e0y. Ch\u00fang ta kh\u00f4ng th\u1ec3 cung c\u1ea5p c\u00f9ng m\u1ed9t s\u1ea3n ph\u1ea9m nh\u01b0 m\u1ecdi ng\u01b0\u1eddi kh\u00e1c v\u00e0 mong \u0111\u1ee3i r\u1eb1ng \u0111i\u1ec1u \u0111\u00f3 s\u1ebd th\u00fac \u0111\u1ea9y ch\u00fang ta \u0111i \u0111\u00fang h\u01b0\u1edbng.\u201d<\/em><\/p>\n\n\n\n

C\u00e1c b\u00e1o c\u00e1o t\u00e0i ch\u00ednh c\u1ee7a Michelin trong n\u1eeda \u0111\u1ea7u n\u0103m 2025 c\u1ee7ng c\u1ed1 cho chi\u1ebfn l\u01b0\u1ee3c \u0111\u00f3. M\u1eb7c d\u00f9 s\u1ea3n l\u01b0\u1ee3ng l\u1ed1p to\u00e0n c\u1ea7u gi\u1ea3m 6,1% (v\u1edbi 85% trong s\u1ed1 \u0111\u00f3 l\u00e0 t\u1eeb OE), c\u00f4ng ty v\u1eabn \u0111\u1ea1t m\u1ee9c t\u0103ng 4% v\u1ec1 gi\u00e1 v\u00e0 c\u01a1 c\u1ea5u s\u1ea3n ph\u1ea9m, nh\u1edd v\u00e0o hi\u1ec7u su\u1ea5t m\u1ea1nh m\u1ebd c\u1ee7a c\u00e1c d\u00f2ng l\u1ed1p nh\u01b0 CrossClimate 2 v\u00e0 X Line Grip D.<\/p>\n\n\n\n

\u0110\u1ed1i ph\u00f3 l\u1ed1p nh\u1eadp gi\u00e1 r\u1ebb v\u00e0 b\u1ea3o v\u1ec7 bi\u00ean l\u1ee3i nhu\u1eadn \u0111\u1ea1i l\u00fd<\/strong><\/h2>\n\n\n\n

\u0110\u1ed1i v\u1edbi c\u00e1c \u0111\u1ea1i l\u00fd, m\u1ed9t trong nh\u1eefng m\u1ed1i \u0111e d\u1ecda c\u1ea5p b\u00e1ch nh\u1ea5t l\u00e0 l\u00e0n s\u00f3ng l\u1ed1p gi\u00e1 r\u1ebb nh\u1eadp kh\u1ea9u v\u00e0o th\u1ecb tr\u01b0\u1eddng M\u1ef9.<\/p>\n\n\n\n

L\u00e0n s\u00f3ng n\u00e0y \u0111\u00e3 gi\u00fap t\u0103ng s\u1ea3n l\u01b0\u1ee3ng thay th\u1ebf (ph\u00e2n kh\u00fac PLT t\u1ea1i B\u1eafc M\u1ef9 t\u0103ng 2% trong n\u1eeda \u0111\u1ea7u n\u0103m 2025, theo b\u00e1o c\u00e1o t\u00e0i ch\u00ednh th\u00e1ng 7 c\u1ee7a Michelin), nh\u01b0ng l\u1ea1i l\u00e0m x\u00f3i m\u00f2n k\u1ef7 lu\u1eadt gi\u00e1, \u0111\u1eb7c bi\u1ec7t \u1edf k\u00edch th\u01b0\u1edbc 16 v\u00e0 17 inch \u2013 n\u01a1i c\u00e1c d\u00f2ng l\u1ed1p gi\u00e1 th\u1ea5p chi\u1ebfm \u01b0u th\u1ebf.<\/p>\n\n\n\n

Cabe cho r\u1eb1ng nhi\u1ec7m v\u1ee5 c\u1ee7a Michelin l\u00e0 b\u1ea3o v\u1ec7 l\u1ee3i nhu\u1eadn c\u1ee7a \u0111\u1ea1i l\u00fd b\u1eb1ng c\u00e1ch lu\u00f4n \u0111i tr\u01b0\u1edbc xu h\u01b0\u1edbng.<\/p>\n\n\n\n

\u201cCh\u00fang t\u00f4i s\u1ebd mang \u0111\u1ebfn m\u1ed9t s\u1ea3n ph\u1ea9m m\u00e0 b\u1ea1n c\u00f3 th\u1ec3 t\u1ef1 tin s\u1eed d\u1ee5ng \u2013 lo\u1ea1i m\u00e0 b\u1ea1n c\u00f3 th\u1ec3 l\u00e1i xe ch\u1edf con m\u00ecnh m\u00e0 kh\u00f4ng lo b\u1ecb tr\u01b0\u1ee3t tr\u00ean \u0111\u01b0\u1eddng,\u201d \u00f4ng n\u00f3i. \u201cCh\u00fang t\u00f4i h\u1ed7 tr\u1ee3 [c\u00e1c \u0111\u1ea1i l\u00fd] b\u1eb1ng c\u00e1ch kh\u00f4ng ng\u1eebng n\u00e2ng cao ti\u00eau chu\u1ea9n v\u00e0 \u0111\u01b0a nh\u1eefng s\u1ea3n ph\u1ea9m m\u1edbi ra th\u1ecb tr\u01b0\u1eddng m\u00e0 c\u00e1c \u0111\u1ea1i l\u00fd \u0111\u1ed9c l\u1eadp c\u00f3 th\u1ec3 b\u00e1n cho ng\u01b0\u1eddi ti\u00eau d\u00f9ng.\u201d<\/em><\/p>\n\n\n\n

S\u1ea3n xu\u1ea5t \u201clocal-to-local\u201d l\u00e0 n\u1ec1n t\u1ea3ng chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a Michelin<\/strong><\/strong><\/h2>\n\n\n\n

Cabe cho bi\u1ebft, m\u1ed9t trong nh\u1eefng th\u1ebf m\u1ea1nh c\u1ea1nh tranh c\u1ee7a Michelin t\u1ea1i M\u1ef9 trong 50 n\u0103m qua l\u00e0 \u0111\u1ed9 tin c\u1eady trong chu\u1ed7i cung \u1ee9ng.<\/p>\n\n\n\n

\u201cMichelin b\u1eaft \u0111\u1ea7u ho\u1ea1t \u0111\u1ed9ng t\u1ea1i Canada kho\u1ea3ng 55 n\u0103m tr\u01b0\u1edbc. Ch\u00fang t\u00f4i v\u1eeba k\u1ef7 ni\u1ec7m 50 n\u0103m t\u1ea1i Nam Carolina,\u201d Cabe chia s\u1ebb.
\u201cKho\u1ea3ng 70% s\u1ed1 l\u1ed1p m\u00e0 ch\u00fang t\u00f4i b\u00e1n t\u1ea1i M\u1ef9 \u0111\u01b0\u1ee3c s\u1ea3n xu\u1ea5t ngay t\u1ea1i M\u1ef9. V\u00e0 85% \u0111\u01b0\u1ee3c s\u1ea3n xu\u1ea5t trong khu v\u1ef1c B\u1eafc M\u1ef9.\u201d<\/em><\/p>\n\n\n\n

Chi\u1ebfn l\u01b0\u1ee3c \u201clocal-to-local\u201d (s\u1ea3n xu\u1ea5t t\u1ea1i ch\u1ed7 \u0111\u1ec3 ph\u1ee5c v\u1ee5 t\u1ea1i ch\u1ed7) kh\u00f4ng ph\u1ea3i m\u1edbi, nh\u01b0ng v\u1edbi Cabe, n\u00f3 \u0111\u00e3 tr\u1edf th\u00e0nh m\u1ed9t l\u1ee3i th\u1ebf c\u1ed1t l\u00f5i khi chu\u1ed7i cung \u1ee9ng to\u00e0n c\u1ea7u g\u1eb7p kh\u00f3 kh\u0103n.<\/p>\n\n\n\n

Kh\u00f4ng ch\u1ec9 gi\u00fap x\u00e2y d\u1ef1ng l\u00f2ng tin v\u1edbi c\u00e1c \u0111\u1ea1i l\u00fd su\u1ed1t nhi\u1ec1u th\u1eadp k\u1ef7, chi\u1ebfn l\u01b0\u1ee3c n\u00e0y c\u00f2n gi\u00fap Michelin \u0111\u1ea7u t\u01b0 m\u1ea1nh m\u1ebd h\u01a1n v\u00e0o t\u1ed1i \u01b0u t\u1ed3n kho b\u1eb1ng tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o (AI) \u2013 \u0111\u00e2y c\u0169ng l\u00e0 tr\u1ecdng t\u00e2m l\u1edbn c\u1ee7a \u0111\u1ed9i ng\u0169 \u00f4ng Cabe trong n\u0103m nay.<\/p>\n\n\n\n

\u201cN\u1ebfu b\u1ea1n ngh\u0129 \u0111\u1ebfn s\u1ed1 l\u01b0\u1ee3ng SKU m\u00e0 ch\u00fang t\u00f4i cung c\u1ea5p v\u00e0 s\u1ed1 l\u01b0\u1ee3ng trung t\u00e2m ph\u00e2n ph\u1ed1i m\u00e0 ch\u00fang t\u00f4i c\u00f3, vi\u1ec7c d\u1ef1 \u0111o\u00e1n m\u1ed7i ng\u00e0y ch\u00fang t\u00f4i s\u1ebd b\u00e1n bao nhi\u00eau s\u1ea3n ph\u1ea9m c\u1ee5 th\u1ec3 t\u1ea1i t\u1eebng \u0111\u1ecba \u0111i\u1ec3m l\u00e0 m\u1ed9t b\u00e0i to\u00e1n kh\u1ed5ng l\u1ed3,\u201d \u00f4ng n\u00f3i.
\u201c\u1ede c\u1ea5p \u0111\u1ed9 v\u0129 m\u00f4, ch\u00fang t\u00f4i bi\u1ebft m\u00ecnh s\u1ebd b\u00e1n bao nhi\u00eau. Nh\u01b0ng li\u1ec7u ch\u00fang t\u00f4i c\u00f3 bi\u1ebft ch\u00ednh x\u00e1c s\u1ebd b\u00e1n bao nhi\u00eau chi\u1ebfc t\u1ea1i Houston v\u00e0o ng\u00e0y mai kh\u00f4ng?\u201d<\/em><\/p>\n\n\n\n

\u201c\u0110i\u1ec1u m\u00e0 AI c\u00f3 th\u1ec3 l\u00e0m l\u00e0 k\u1ebft h\u1ee3p ki\u1ebfn th\u1ee9c c\u1ee7a con ng\u01b0\u1eddi v\u00e0 \u0111\u01b0a xu\u1ed1ng m\u1ee9c chi ti\u1ebft \u0111\u00f3,\u201d Cabe ti\u1ebfp t\u1ee5c. \u201cT\u1ed3n kho \u0111\u1eb7t sai ch\u1ed7 g\u00e2y h\u1ea1i cho t\u1ea5t c\u1ea3 ch\u00fang ta. H\u00e3y c\u1ed1 g\u1eafng \u0111\u1ec3 h\u00e0ng h\u00f3a \u0111\u01b0\u1ee3c \u0111\u1eb7t ngay tr\u01b0\u1edbc m\u1eb7t c\u00e1c \u0111\u1ea1i l\u00fd, \u0111\u1ec3 khi h\u1ecd c\u1ea7n, h\u1ecd c\u00f3 th\u1ec3 c\u00f3 ngay. AI c\u00f3 th\u1ec3 gi\u00fap ch\u00fang t\u00f4i l\u00e0m \u0111i\u1ec1u \u0111\u00f3 ch\u00ednh x\u00e1c h\u01a1n.\u201d<\/em><\/p>\n\n\n\n

Thay \u0111\u1ed5i trong ph\u00e2n ph\u1ed1i sau khi r\u00fat kh\u1ecfi ATD<\/strong><\/h2>\n\n\n\n

Khi \u0111\u01b0\u1ee3c h\u1ecfi v\u1ec1 vi\u1ec7c Michelin ch\u1ea5m d\u1ee9t h\u1ee3p t\u00e1c v\u1edbi ATD<\/strong>, Cabe cho bi\u1ebft \u0111i\u1ec1u \u0111\u00f3 \u0111\u00e3 thay \u0111\u1ed5i m\u00f4 h\u00ecnh ph\u00e2n ph\u1ed1i c\u1ee7a h\u00e3ng. \u00d4ng nh\u1ea5n m\u1ea1nh r\u1eb1ng Michelin hi\u1ec7n ph\u1ee5c v\u1ee5 c\u00e1c \u0111\u1ea1i l\u00fd \u0111\u1ed9c l\u1eadp th\u00f4ng qua c\u00e1c nh\u00e0 b\u00e1n s\u1ec9 kh\u00e1c, v\u00e0 th\u1eeba nh\u1eadn r\u1eb1ng s\u1ef1 thay \u0111\u1ed5i n\u00e0y \u0111\u00e3 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn c\u00e1ch nhi\u1ec1u \u0111\u1ea1i l\u00fd ti\u1ebfp c\u1eadn s\u1ea3n ph\u1ea9m Michelin.<\/p>\n\n\n\n

Tuy nhi\u00ean, \u00f4ng n\u00f3i \u01b0u ti\u00ean c\u1ee7a Michelin l\u00e0 \u0111\u1ea3m b\u1ea3o c\u00e1c \u0111\u1ea1i l\u00fd v\u1eabn \u0111\u01b0\u1ee3c ph\u1ee5c v\u1ee5 nhanh ch\u00f3ng v\u00e0 ti\u1ebft ki\u1ec7m chi ph\u00ed.<\/p>\n\n\n\n

\u201cKhi l\u00e0m vi\u1ec7c v\u1edbi c\u00e1c nh\u00e0 b\u00e1n s\u1ec9 m\u00e0 ch\u00fang t\u00f4i \u0111ang h\u1ee3p t\u00e1c h\u00f4m nay\u2026 c\u00e2u h\u1ecfi \u0111\u1eb7t ra l\u00e0 l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 ph\u1ee5c v\u1ee5 [c\u00e1c \u0111\u1ea1i l\u00fd \u0111\u1ed9c l\u1eadp] theo c\u00e1ch t\u1ed1t nh\u1ea5t? L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o h\u1ecd c\u00f3 th\u1ec3 ti\u1ebfp c\u1eadn s\u1ea3n ph\u1ea9m c\u1ee7a ch\u00fang t\u00f4i khi c\u1ea7n, v\u00e0 v\u1edbi chi ph\u00ed h\u1ee3p l\u00fd?\u201d Cabe n\u00f3i.
\u201cV\u00ec v\u1eady, tr\u1ecdng t\u00e2m c\u1ee7a ch\u00fang t\u00f4i hi\u1ec7n nay l\u00e0 \u0111\u1ea3m b\u1ea3o h\u1ecd c\u00f3 quy\u1ec1n ti\u1ebfp c\u1eadn nhanh, \u0111\u01b0\u1ee3c ph\u1ee5c v\u1ee5 \u0111\u1ea7y \u0111\u1ee7 \u0111\u1ec3 h\u1ecd c\u00f3 th\u1ec3 ph\u1ee5c v\u1ee5 ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u1ee7a m\u00ecnh. Ch\u00fang t\u00f4i hi\u1ec3u r\u1eb1ng \u0111\u00f3 l\u00e0 \u0111i\u1ec1u h\u1ecd lu\u00f4n n\u1ed7 l\u1ef1c th\u1ef1c hi\u1ec7n.\u201d<\/em><\/p>\n\n\n\n

Tr\u1ecdng t\u00e2m n\u00e0y c\u0169ng ph\u00f9 h\u1ee3p v\u1edbi chi\u1ebfn l\u01b0\u1ee3c t\u00e0i ch\u00ednh v\u00e0 \u0111\u1ecbnh h\u01b0\u1edbng d\u00e0nh cho \u0111\u1ea1i l\u00fd c\u1ee7a Michelin. Trong b\u00e1o c\u00e1o t\u00e0i ch\u00ednh n\u1eeda \u0111\u1ea7u n\u0103m, c\u00f4ng ty nh\u1ea5n m\u1ea1nh vi\u1ec7c t\u00e1i c\u00e2n b\u1eb1ng h\u00e0ng t\u1ed3n kho v\u00e0 \u0111\u1ea9y m\u1ea1nh m\u00f4 h\u00ecnh cung \u1ee9ng local-to-local.<\/strong><\/p>\n\n\n\n

L\u1ee3i nhu\u1eadn g\u1eafn v\u1edbi m\u1ee5c ti\u00eau v\u00e0 \u00fd ngh\u0129a<\/strong><\/h2>\n\n\n\n

Cabe n\u00f3i r\u1eb1ng chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a Michelin \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng d\u1ef1a tr\u00ean ba tr\u1ee5 c\u1ed9t: Con ng\u01b0\u1eddi \u2013 H\u00e0nh tinh \u2013 L\u1ee3i nhu\u1eadn.<\/strong><\/p>\n\n\n\n

\u00d4ng cho bi\u1ebft c\u00f4ng vi\u1ec7c c\u1ee7a Michelin trong c\u00e1c l\u0129nh v\u1ef1c nh\u01b0 ngu\u1ed3n cao su b\u1ec1n v\u1eefng, l\u01b0u tr\u1eef hydro v\u00e0 nghi\u00ean c\u1ee9u & ph\u00e1t tri\u1ec3n \u0111a ng\u00e0nh<\/strong> \u0111\u1ec1u g\u00f3p ph\u1ea7n tr\u1ef1c ti\u1ebfp v\u00e0o \u0111\u1ed5i m\u1edbi l\u1ed1p xe \u2013 gi\u00fap c\u00e1c \u0111\u1ea1i l\u00fd c\u00f3 c\u00e2u chuy\u1ec7n m\u1ea1nh m\u1ebd h\u01a1n \u0111\u1ec3 k\u1ec3 khi b\u00e1n h\u00e0ng \u1edf ph\u00e2n kh\u00fac Tier 1.<\/strong><\/p>\n\n\n\n

\u201c\u0110i\u1ec1u \u0111\u00f3 t\u1ea1o n\u00ean c\u1ea3m h\u1ee9ng v\u00e0 c\u00f3 th\u1ec3 m\u1edf kh\u00f3a nh\u1eefng \u0111i\u1ec1u ch\u00fang ta ch\u01b0a t\u1eebng ngh\u0129 \u0111\u1ebfn tr\u01b0\u1edbc \u0111\u00e2y,\u201d Cabe n\u00f3i.
\u201cM\u1ed9t trong c\u00e1c k\u1ef9 s\u01b0 l\u00e0m vi\u1ec7c trong nh\u1eefng d\u1ef1 \u00e1n [ngo\u00e0i l\u1ed1p xe] \u0111\u00f3 c\u00f3 th\u1ec3 quay l\u1ea1i v\u00e0 n\u00f3i: \u2018N\u1ebfu t\u00f4i \u00e1p d\u1ee5ng \u0111i\u1ec1u t\u00f4i h\u1ecdc \u0111\u01b0\u1ee3c \u1edf \u0111\u00e2y v\u00e0o trong l\u1ed1p, t\u00f4i c\u00f3 th\u1ec3 l\u00e0m n\u00f3 t\u1ed1t h\u01a1n n\u1eefa.\u2019\u201d<\/em><\/p>\n\n\n\n

B\u00e0i h\u1ecdc l\u00e3nh \u0111\u1ea1o v\u00e0 s\u1ef1 th\u00edch \u1ee9ng<\/strong><\/h2>\n\n\n\n

Khi s\u1eafp tr\u00f2n m\u1ed9t n\u0103m gi\u1eef ch\u1ee9c CEO c\u1ee7a Michelin B\u1eafc M\u1ef9, Cabe th\u1eeba nh\u1eadn r\u1eb1ng vai tr\u00f2 n\u00e0y \u0111\u00f2i h\u1ecfi s\u1ef1 th\u00edch nghi nhi\u1ec1u h\u01a1n \u00f4ng t\u01b0\u1edfng<\/strong>.<\/p>\n\n\n\n

\u201cT\u00f4i b\u1eaft \u0111\u1ea7u v\u1edbi s\u1ef1 ng\u00e2y th\u01a1 nhi\u1ec1u h\u01a1n t\u00f4i mu\u1ed1n th\u1eeba nh\u1eadn,\u201d \u00f4ng n\u00f3i. \u201cT\u00f4i \u0111\u00e3 ngh\u0129 v\u1ec1 t\u1ea5t c\u1ea3 nh\u1eefng \u0111i\u1ec1u m\u00ecnh mu\u1ed1n l\u00e0m\u2026 r\u1ed3i khi b\u01b0\u1edbc v\u00e0o th\u1ef1c t\u1ebf, t\u00f4i nh\u1eadn ra n\u00f3 gi\u1ed1ng nh\u01b0 b\u01b0\u1edbc v\u00e0o \u0111\u1ea5u tr\u01b0\u1eddng. Khi nh\u1eadn c\u00fa \u0111\u00e1nh \u0111\u1ea7u ti\u00ean, b\u1ea1n hi\u1ec3u r\u1eb1ng m\u1ecdi th\u1ee9 kh\u00f4ng nh\u01b0 m\u00ecnh ngh\u0129. T\u00f4i c\u1ea7n ph\u1ea3i th\u00edch nghi.\u201d<\/em><\/p>\n\n\n\n

C\u00e1ch nh\u00ecn n\u00e0y \u0111\u01b0\u1ee3c h\u00ecnh th\u00e0nh t\u1eeb hai th\u1eadp k\u1ef7 g\u1eafn b\u00f3 v\u1edbi Michelin.<\/strong>
Tr\u01b0\u1edbc khi tr\u1edf th\u00e0nh Ch\u1ee7 t\u1ecbch ki\u00eam CEO v\u00e0o th\u00e1ng 10 n\u0103m 2024, Cabe t\u1eebng l\u00e0 Ph\u00f3 ch\u1ee7 t\u1ecbch c\u1ea5p cao ph\u1ee5 tr\u00e1ch m\u1ea3ng th\u01b0\u01a1ng hi\u1ec7u \u00f4 t\u00f4 khu v\u1ef1c c\u1ee7a T\u1eadp \u0111o\u00e0n Michelin t\u1ea1i Budapest, Hungary t\u1eeb n\u0103m 2021.
T\u1eeb n\u0103m 2017 \u0111\u1ebfn 2021, \u00f4ng \u0111\u1ea3m nhi\u1ec7m nhi\u1ec1u v\u1ecb tr\u00ed l\u00e3nh \u0111\u1ea1o marketing cho m\u1ea3ng l\u1ed1p xe du l\u1ecbch v\u00e0 xe t\u1ea3i nh\u1eb9 t\u1ea1i B\u1eafc M\u1ef9. \u00d4ng c\u0169ng t\u1eebng l\u00e0m vi\u1ec7c trong c\u00e1c b\u1ed9 ph\u1eadn k\u1ef9 thu\u1eadt, s\u1ea3n xu\u1ea5t, marketing v\u00e0 th\u01b0\u01a1ng m\u1ea1i \u1edf c\u1ea3 B\u1eafc M\u1ef9 v\u00e0 c\u1ea5p \u0111\u1ed9 to\u00e0n c\u1ea7u.<\/p>\n\n\n\n

D\u00f9 c\u00f3 n\u1ec1n t\u1ea3ng r\u1ed9ng l\u1edbn, Cabe v\u1eabn \u1ea5n t\u01b0\u1ee3ng tr\u01b0\u1edbc t\u1ed1c \u0111\u1ed9 thay \u0111\u1ed5i nhanh ch\u00f3ng c\u1ee7a ng\u00e0nh l\u1ed1p hi\u1ec7n nay.<\/strong><\/p>\n\n\n\n

\u201cCh\u00fang ta \u0111ang s\u1ed1ng trong m\u1ed9t m\u00f4i tr\u01b0\u1eddng r\u1ea5t ph\u1ee9c t\u1ea1p, n\u01a1i c\u00e1c bi\u1ebfn s\u1ed1 thay \u0111\u1ed5i m\u1ed7i ng\u00e0y,\u201d \u00f4ng n\u00f3i. \u201c\u0110i\u1ec1u \u0111\u00f3 \u0111\u00f2i h\u1ecfi ch\u00fang ta ph\u1ea3i c\u00f3 nh\u1eefng con ng\u01b0\u1eddi th\u1eadt s\u1ef1 gi\u1ecfi, hi\u1ec3u r\u00f5 s\u1ee9 m\u1ec7nh\u2026 v\u00e0 ph\u1ea3i linh ho\u1ea1t, s\u1eb5n s\u00e0ng l\u00e0m m\u1ecdi th\u1ee9 theo c\u00e1ch kh\u00e1c.\u201d<\/em><\/p>\n\n\n\n

Chi\u1ebfn l\u01b0\u1ee3c d\u00e0nh cho c\u00e1c \u0111\u1ea1i l\u00fd Michelin<\/strong><\/h2>\n\n\n\n

D\u00f9 th\u1ecb tr\u01b0\u1eddng b\u00e1n l\u1ed1p \u0111ang c\u00f3 nhi\u1ec1u th\u00e1ch th\u1ee9c, Cabe \u0111\u00e3 \u0111\u01b0a ra m\u1ed9t s\u1ed1 \u0111\u1ecbnh h\u01b0\u1edbng \u0111\u1ec3 c\u00e1c \u0111\u1ea1i l\u00fd \u0111\u1ea1t \u0111\u01b0\u1ee3c th\u00e0nh c\u00f4ng trong giai \u0111o\u1ea1n cu\u1ed1i n\u0103m 2025:<\/p>\n\n\n\n

    \n
  1. \u01afu ti\u00ean c\u00e1c m\u00e3 s\u1ea3n ph\u1ea9m cao c\u1ea5p (premium SKUs)<\/strong> c\u00f3 \u01b0u th\u1ebf v\u01b0\u1ee3t tr\u1ed9i trong c\u00e1c y\u1ebfu t\u1ed1 nh\u01b0 phanh v\u00e0 \u0111\u1ed9 b\u00e1m \u0111\u01b0\u1eddng m\u00f9a \u0111\u00f4ng.<\/li>\n\n\n\n
  2. T\u1eadn d\u1ee5ng c\u00e2u chuy\u1ec7n th\u01b0\u01a1ng hi\u1ec7u.<\/strong> V\u00ed d\u1ee5, vi\u1ec7c Michelin s\u1ea3n xu\u1ea5t n\u1ed9i \u0111\u1ecba, ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng, v\u00e0 \u0111\u1ed5i m\u1edbi khoa h\u1ecdc v\u1eadt li\u1ec7u \u2013 t\u1ea5t c\u1ea3 gi\u00fap \u0111\u1ea1i l\u00fd c\u00f3 th\u00eam \u0111i\u1ec1u \u0111\u1ec3 k\u1ec3, t\u1eeb \u0111\u00f3 t\u0103ng c\u01a1 h\u1ed9i g\u1eafn k\u1ebft kh\u00e1ch h\u00e0ng.<\/li>\n\n\n\n
  3. Qu\u1ea3n l\u00fd t\u1ed3n kho th\u00f4ng minh h\u01a1n.<\/strong> Michelin \u0111ang s\u1eed d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 v\u00e0 h\u1ec7 th\u1ed1ng d\u1ef1 b\u00e1o \u0111\u01b0\u1ee3c h\u1ed7 tr\u1ee3 b\u1edfi AI \u0111\u1ec3 c\u1ea3i thi\u1ec7n \u0111\u1ed9 ch\u00ednh x\u00e1c trong d\u1ef1 b\u00e1o v\u00e0 t\u1ef7 l\u1ec7 giao h\u00e0ng. C\u00e1c \u0111\u1ea1i l\u00fd c\u0169ng c\u00f3 th\u1ec3 \u00e1p d\u1ee5ng c\u00e1ch l\u00e0m t\u01b0\u01a1ng t\u1ef1 trong quy m\u00f4 c\u1eeda h\u00e0ng c\u1ee7a m\u00ecnh.<\/li>\n<\/ol>\n\n\n\n

    \u201cCh\u00fang t\u00f4i l\u00e0 m\u1ed9t c\u00f4ng ty \u0111\u1ed5i m\u1edbi \u2013 \u0111\u00f3 l\u00e0 b\u1ea3n ch\u1ea5t c\u1ee7a ch\u00fang t\u00f4i,\u201d Cabe n\u00f3i.
    \u201cCh\u00fang t\u00f4i l\u00e0 t\u1eadp th\u1ec3 g\u1ed3m nhi\u1ec1u k\u1ef9 s\u01b0. V\u00e0 v\u00ec v\u1eady\u2026 ch\u00fang t\u00f4i c\u00f3 th\u1ec3 ti\u1ebfp t\u1ee5c h\u1ed7 tr\u1ee3 h\u00e0nh tr\u00ecnh c\u1ee7a c\u00e1c \u0111\u1ea1i l\u00fd \u0111\u1ed9c l\u1eadp b\u1eb1ng c\u00e1ch cung c\u1ea5p cho h\u1ecd nh\u1eefng s\u1ea3n ph\u1ea9m c\u00f3 c\u00e2u chuy\u1ec7n b\u00e1n h\u00e0ng h\u1ea5p d\u1eabn.\u201d<\/em><\/p>\n\n\n\n

    Theo Tirereview<\/p>\n","protected":false},"excerpt":{"rendered":"

    C\u00e1c \u0111\u1ea1i l\u00fd l\u1ed1p xe \u0111\u1ed9c l\u1eadp \u0111ang ph\u1ea3i \u0111\u1ed1i m\u1eb7t v\u1edbi \u00e1p l\u1ef1c ng\u00e0y c\u00e0ng l\u1edbn t\u1eeb m\u1ecdi h\u01b0\u1edbng trong n\u0103m 2025. Nhu c\u1ea7u t\u1eeb c\u00e1c h\u00e3ng xe (OE) \u0111ang gi\u1ea3m, l\u1ed1p gi\u00e1 r\u1ebb nh\u1eadp kh\u1ea9u tr\u00e0n v\u00e0o th\u1ecb tr\u01b0\u1eddng M\u1ef9, v\u00e0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u2014 khi \u0111\u1ed1i di\u1ec7n v\u1edbi l\u1ea1m ph\u00e1t v\u00e0 s\u1ef1 […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[402],"tags":[198],"class_list":{"0":"post-4614","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-market-insights","7":"tag-michelin"},"yoast_head":"\nGi\u00e1m \u0111\u1ed1c Michelin n\u00f3i v\u1ec1 gi\u00e1 tr\u1ecb Tier 1, l\u1ee3i nhu\u1eadn \u0111\u1ea1i l\u00fd v\u00e0 t\u01b0\u01a1ng lai ph\u00e2n ph\u1ed1i l\u1ed1p xe \u0111\u01b0\u1ee3c h\u1ed7 tr\u1ee3 b\u1edfi AI<\/title>\n<meta name=\"description\" content=\"Theo Matthew Cabe, Ch\u1ee7 t\u1ecbch ki\u00eam Gi\u00e1m \u0111\u1ed1c \u0111i\u1ec1u h\u00e0nh c\u1ee7a Michelin B\u1eafc M\u1ef9, chi\u1ebfn l\u01b0\u1ee3c d\u00e0nh cho \u0111\u1ea1i l\u00fd c\u1ee7a Michelin \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/nhatdiemhong.blog\/vi\/giam-doc-michelin-noi-ve-gia-tri-tier-1-loi-nhuan-dai-ly-va-tuong-lai-phan-phoi-lop-xe-duoc-ho-tro-boi-ai\/\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Gi\u00e1m \u0111\u1ed1c Michelin n\u00f3i v\u1ec1 gi\u00e1 tr\u1ecb Tier 1, l\u1ee3i nhu\u1eadn \u0111\u1ea1i l\u00fd v\u00e0 t\u01b0\u01a1ng lai ph\u00e2n ph\u1ed1i l\u1ed1p xe \u0111\u01b0\u1ee3c h\u1ed7 tr\u1ee3 b\u1edfi AI\" \/>\n<meta property=\"og:description\" content=\"Theo Matthew Cabe, Ch\u1ee7 t\u1ecbch ki\u00eam Gi\u00e1m \u0111\u1ed1c 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